Since January, a jewel shines on rue du Port, right in the center of Geneva. Enclosed in a vegetable case, precious rose, yellow or white gold, colorful gems and sparkling diamonds are hidden in the Fairydust boutique.

A case of delicacy

The powdery rose meets the chlorophyll of the vegetal wall ; velvet displays or colorful armchairs, elegant echoes of emeralds and sapphires that sparkle here and there, blend with beige wood; the dull gold of the brass suspensions is reflected in the discreet mirrors. FAIRYDUST, rue du Port 10, in Geneva, is a jewelry boutique entirely dedicated to precious accessories. Sarah Kermiche, owner of the place, imagined this intimate address as a showcase for the treasures it contains.

Opened last January, FAIRYDUSYT only offers designer brands exclusively in Geneva. Chosen according to the tastes of the owner first, to please all women afterwards, these jewels are for those who want to have fun: “I wanted to bring to Geneva jewelry that women can afford, explains Sarah. More original pieces, but also more affordable than the high jewelry of Geneva. “Everything here, selected pieces in the decoration, is refinement and delicacy, until the name of the shop, which summons a delicacy and a own magic to the cosmology of the jewel.

An unexpected journey

Sarah is not from this magical universe. A native of Paris, the young woman first pursued studies in commerce in Australia. This is where she develops a curiosity for creation and fashion, which she decides to cultivate in London, as part of the fashion section of the prestigious Central Saint Martins College of Art and Design. It is in London that she joins her sister, herself a jewelry designer, and that she develops her interest. “The jewel was not my future, but when I arrived in Geneva, my taste became even stronger.” After two years of reflection during which it was necessary to find the places, supervise the works, and build a collection, Sarah opened FAIRYDUST.

Rare marks

“I loved selecting the pieces, shopping at the store,” recalls the owner. A tireless pleasure that starts every season, so that the store remains in the era of time and at the forefront of creation . FAIRYDUST will always blow on Geneva a dust of novelty and modernity in Jewelry and accessories.